Meet Lucy Fritzinger— Event and Logo Brand Designer & Fine Artist
I’m the owner, designer, and artist at River Roots Studio. With a background in fine art and a degree in graphic design, I have a real passion for using my artistic abilities to create for people and with people.
From a young age my artistic abilities emerged through painting, drawing, pottery and music, and were fostered well by supportive parents and creative surroundings in the heart of the Bluegrass state, Kentucky. By deciding to pursue a degree in graphic design, I fell in love with a whole new medium of brand design.
Today, I run River Roots Studio, by working with businesses to collaboratively design authentic events and brands, as well as, by selling my original artwork to fund my mission work in Honduras. I cherish being able to utilize both my passion for brand design and fine art in my career.
I look forward to collaborating with you and your business!
More about the Studio
MY GOAL: listen well to design well with your business mission and message in mind as I create. My design motto is listen, think, design, deliver. With these steps in mind, I am able to design meaningfully.
WHY I DESIGN: To connect on a personal level with other businesses in ways that large design firms can’t. I’m passionate about getting to know your business and target audience in order to design your authentic brand.
WHY I PAINT: To utilize my fine art for something bigger than myself. Proceeds from The Studio Shop fund mission work in Olancho, Honduras where my mom and I started and continually support the art program in HOI’s mission schools and work on large scale mural projects.